Social media marketing is a powerful marketing tool, but it is often underutilized, which is why you should hire a social media manager. Business owners frequently believe that they cannot hire someone to manage their social media without first being a part of their company and knowing all of its finer details; however, this could not be further from the truth.

There are a number of skilled social media managers who can manage your company’s effective social media presence while you continue to focus on your business goals – but how do you know who to choose?

Consider These 3 Reasons Why You Should Hire A Social Media Manager

Here’s the TL;DR:

Here’s why you should hire a social media manager:

1. Social media managers help you free up your valuable time to take care of more important projects.

2. Social media managers ensure that your business has a cohesive brand across all social media platforms.

2. Social media managers help businesses to incorporate a strategy that ties their social media efforts into their presence and the overall marketing strategy into a cohesive image

The #1 reason why you should hire a social media manager is your time

First and foremost, what does a social media manager do?

Hiring a social media manager will help you harness the power of social media to reach and engage with potential and current customers and attract new ones. A skilled social media manager will help you set up strategic goals, monitor results, and make necessary changes – while keeping your brand consistent and professional, which will ultimately save you a lot of time.

Do you want to know the specifics of what a social media manager does? Check out my in-depth article here!

If you are not managing your own social media presence, who is?

Here’s why you should invest in a social media manager: Did you know that over 97% of all Fortune 500 companies rely on using social media for sales and their social media brand awareness – making any small business dependent on social media platforms. 

Your audience connects with your brand on social media, which bears fruits as most people are spending more and more time on several platforms such as IG & Co. With this in mind, you are building a community on your media of users that want to come to you for answers – answers that they can find anywhere on google, yet they’re coming to you because they trust you.

Creating trust is a time-consuming and challenging process.

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Social media management will help you do just that by taking the guesswork out of social media content and engagement, allowing you to maximize the potential of your company’s online presence – while simultaneously saving you time.

Time is one of the most valuable commodities any business has. By hiring a social media manager, you can free up time to focus on other priorities and goals. A social media manager will help you plan and execute content strategies that drive engagement and reach your desired audience – across all your social media channels and social media accounts, no matter the amount.

The #2 Reason For Why You Should Hire A Freelance Social Media Manager Is Your Brand Image

Poorly executed or uncontrolled social media messaging can quickly and irreversibly harm your brand’s image. Hiring a professional social media manager to manage your company’s social media to maintain your brand online. This will help ensure that all content is consistent with your branding and reflects positively on your company – this includes private DMs and engagement on other profiles.

Your brand image is not only how you interact with potential clients but also what you post on social media. Consider this: what is the first thing a person does when considering purchasing something or hiring someone? You can easily find them on various social media platforms such as Facebook, Instagram, LinkedIn, & Co. 

Looking to become a social media manager yourself? Check to see if it’s something you really want to do!

What type of posts do you want your audience to associate you with?

This question has many variables, as it can include anything from infographics and value to inspirational content designed to motivate your audience to take the next step. Think of your social media profiles as an extension of your brand, almost like a passive PR opportunity. 

Consider this, if you’d hire a PR professional, how would you want that individual to represent your brand online? The way they talk & language they use, the type of value they provide to potential leads, and even what information is distributed – all behind the scenes within social media campaigns.

If this doesn’t make you nervous, it should.

This is precisely why you should hire a social media manager, as your business will have a cohesive brand across all social media platforms without you having to lift a finger. A social media manager will help you create valuable content, schedule posts to promote your brand and engage with your audience, and measure the success of each post so that you can fine-tune your strategy.

The #3 Reason Why You Should Hire a Social Media Manager Is The Strategy That They Provide & How It All Ties In With Your Overall Marketing Strategy

Many business owners (especially new ones struggling with managing all hats of their company) shy away from incorporating social media right away into their business and marketing strategy for various reasons.

This may be due to..

• Overwhelm
• Fear
• Too much going on
• Issues with posting at the right times – is there even such a thing?
• Lack of a guide or guidance
• A hard time keeping up with social media trends
• Or just simply due to the lack of knowledge on social media platforms

However, a social media manager helps you streamline your posts and brand and tie it back into your business blueprint and overall marketing strategy – getting it all right in front of your target audience.

No, I’m serious. 

Think of it as having a marketing director, a PR person, a graphic designer, and a content creator specifically for social media but one that takes all parts of your business into account when creating content, goals, and your brand image.

Let your content marketing be on point – it won’t disappoint. 

In short, a freelance social media manager is an essential part of any company that wishes to be successful on social media. By hiring a freelance social media manager, you will free up your time to focus on other aspects of your business without worrying that your social media presence will run wild in different directions spreading messages or just inspirational fluff.

Let me give you an example..

Suppose you own a service-based business and contemplate running promotions for the holidays. However, your social media is filled with inspiring content – which may or may not is performing well. If you begin blasting out promotional content, you may only hear crickets – why’s that?

It all comes down to a strategy.

A freelance social media manager may approach this scenario this way:

Set a specific date – holiday, event, etc.

Begin warming up your audience with content that makes them feel heard and validated – establish a specific day x days/weeks before the promotion. 

At x days/weeks before the promotion – Begin to give high-value content that solves some of their problems and make sure that your company is at the heart of the solutions. 

Finally, just before the promotion’s precise date, you begin explaining your promotion in relation to their problem and the answer being your business.

As you can see, a highly skilled social media manager will have such calendars implemented within your business’s overall social media strategy and any events that you may be thinking of. It takes skill, knowledge, sophistication, and passion for developing concepts that work for your audience and business.

XO,

Anna <3

P.S. Ready to hire a social media manager? Or just want to get some consultation on how to choose the best one? Schedule a meeting here and let’s see how we can get your business back on track! You can find some more information about me on here as well!

 P.S.S. Have you been looking for a CRM for your business? Check out my article on this here!